Last year, Giving Tuesday fundraisers raised $2.7 billion on November 30 in the U.S. alone. $120 MILLION raised across Instagram and Facebook alone - I'm sure your jaw dropped as much as mine did.
With 3.2 billion predicted to be raised this year, we want to give you the tools to raise as much as possible throughout the rest of 2022.
While we know the stress "staying relevant on social media" may bring to fundraisers who are drained, pulled in 100 different directions and feel like standing out on instagram is nearly impossible (and let's not even open the can of worms that are algorithms) - I'm here to tell you social media is important, and is not going away anytime soon. Sorry.
Hopefully what I have to share will relieve some of that stress and show you ways you and your organization can get more reach that won't break the bank. Even better news, your videos don't have to be overproduced to do well either!
Here are a few types of Instagram posts that have an incredibly large reach, humanizes your organization, and are completely doable:
Speak directly into the camera
Turn your photos into a slideshow (reels = more views)
Be relatable, we're all just people
Behind-the-scenes (Show the work you're doing)
Partner with major donor supporters
Sell swag in exchange for donations
Tug at emotions to remind your donors why you're passionate about the work you're doing.
Pro-tip: Just because Giving Tuesday has passed DOES NOT mean it's too late. Instead, use the examples listed below as inspiration for your year-round campaigns.
For the full article, visit our Harness blog.