Donors give because they want to make a difference. Period.

When charities put 110% effort into effective marketing & appeals to get donors to give but little (or *gasp* none) into post-donation stewardship, donors quickly lose confidence their gift made a difference and are less likely to donate to you again.

What Can I Do? 🤷‍♂️

  1. Make a plan
    Create a post-donation strategy/process & timeline everyone on your team is aware of/has agreed to (ex: admin, finance, development, executive team, etc) for thanking donors & letting them know how their gift has made a difference.
    Example:
    - If a donor makes a one-time donation, that donor will receive:
    > An immediate email receipt (Harness takes care of for you)
    > An immediate text message "thank you" (Harness sends for you)
    > Added to your monthly/quarterly email list

    - If a donor makes a monthly donation, that donor will receive:
    > An immediate email receipt (Harness takes care of for you)
    > An immediate text message "thank you" (Harness sends for you)
    > A monthly text message "thank you" & update (Harness sends for you)
    > Added to your monthly/quarterly email list
    > A mo/quart text message featuring "behind the scenes"/exclusive content

  2. Stick to the plan
    It's easy for stewardship plans to fall down your list of priorities - the donor has given (mission accomplished) and your plate is full with the next thing (fundraiser, event, task, meeting, etc.).

    You cannot afford NOT to do this!

    Don't take just our word for it - tons of research shows donors stop giving because:

    > They were never thanked for their donation.
    > They received no information on how their money was used.
    > They weren't asked to give again.
    > They didn't think the charity needed their money anymore.

How Does Harness Help? 💪

  1. Instant, automatic gratification
    Every donor expects an email receipt acknowledging their gift, but what a delightful surprise to also receive an instant, personalized text message with a lighthearted GIF or heartfelt message of thanks or infographic showing how a donor's gift has/will make a difference? 💥

    Perks for you? Saves you admin time sending out a manual message! 🤲

  2. Modern, two-way communication
    Let's be real - most of us have email inboxes teeming with shopping promotions, software update announcements, spam & scams we're never going to take a look at.

    Unfortunately, donors are also less likely to weed through all of that to find your monthly e-blast featuring the great stuff your organization is doing. If that's all you're hoping they're seeing, you might have better luck sending them a message via airmail! 🦉

    So let's cut the clutter. Let's reach donors where they're at....on their phones 📲.

    Emails are INFORMATIONAL. Texts are CONVERSATIONAL.

    Text messages are not only quicker to send & receive (no wifi needed!) - they give you the ability to talk to your donor on a more human, personal level. No sterile "thank-you-donor-for-your-gift" robot messages here 🚫🤖

    Donors are more likely to see and respond to a text message than they are an email! FUN FACT: Email open rates = avg 20% // Text open rates = 98% 😮



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