Based on research and feedback, here are a few tips when using "Impact Amounts":
Make it specific to your cause
Reference individuals rather than groups
Make it resonate with your donor base
Use the formula "Helps provide + [object] + for [time]
1. Make it specific to your cause
It's important to your donors that their impact has a significant impact on your cause. This is why we remind organizations to emphasize the impact donors hope to help provide for your organization. So, be sure to make your impact amounts relevant and applicable to your cause.
2. Reference individuals rather than groups when possible
As a fundraising professional, you've probably heard that individuals relate more to another individual in need rather than a group. So, whenever possible, we encourage organizations to use individuals for impact amounts rather than groups.
INDIVIDUAL: $100 helps provide lifesaving vaccines for a child
GROUP: $100 helps hurricane victims receive blankets
3. Make it resonate with your donor base
You know who your donors are so you know what moves them. Make your Impact Amounts "Impactful" by stepping in the donor's shoes to see WHY they're giving. Once you know that, you can center your impact amounts around that "why".
4. Use the formula "Helps provide + [object] + for [time]
Context is everything when it comes to showing the impact of something. So be sure to let your donors know (whenever it's possible) that the impact they're providing has both an effect and a length of time. Adding a length of time can help encourage donors to give on a recurring basis or increase their donation.