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Partner Examples // Monthly Appeals
Partner Examples // Monthly Appeals

FYI - For Your Inspiration

Megan Carlson Kladakis avatar
Written by Megan Carlson Kladakis
Updated over a week ago

  • Learn more about building a recurring giving program here.

  • Learn about leveraging perks & incentives for your recurring giving program here.

GREAT MONTHLY GIVING APPEALS

What do donors need to know before committing their hard-earned money to you through a recurring gift?

  1. What's the problem?

  2. What do you believe about that problem?

  3. How are you solving the problem?

  4. Why do you need a donor's support, specifically?

  5. Are you a good steward of your resources (fiscal)?

  6. What do you offer that is different from/better than other charities in this market?

  7. Why should a donor give you their $?

  8. How much more of an impact will a recurring gift make more than a one-time gift?

  9. What perks/benefits will a donor receive to become a monthly giver?

  10. What happens if I can't make my monthly gift? Can I easily cancel?

MONTHLY GIVING PROGRAM OPTIONS

  1. Give ANY amount ($1 - $10,000/mo)

  2. Give a MINIMUM amount (ex: $25+/mo = part of our giving society)

  3. Give to a TIER amount (ex: $25+/mo = Level 1; $100+/mo = Level 2; $250+/mo = Level 3)

*PRO TIP - Give your monthly giving program a name (ex: Hunger Heroes, Child Champions, Rescue Partners, etc.)

PARTNER EXAMPLES

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