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Launch Your Giving Initiative with Donors
Launch Your Giving Initiative with Donors

Best practices for launching your recurring giving initiative to the public.

Megan Carlson Kladakis avatar
Written by Megan Carlson Kladakis
Updated over a week ago

BEFORE YOU LAUNCH

  • Do you have a plan & strategy?

  • Do you have a monthly giving threshold for perks/incentives? (ex: min gift $25/mo = free T-shirt & early bird discounted tickets to events)

  • What's your goal? (ex: get 10 new monthly donors each month)

  • Have you shared recurring giving with your Board & staff/friends/family yet?

LAUNCH LANGUAGE

  • "We care about your health & safety in the midst of the many changes COVID-19 has brought, so we've made it easy & safe for you to give online by visiting our website or clicking here [Harness fundraising link]."

  • "We've made it even easier for you to support our mission - donate your spare change with your everyday purchases by joining our new Round-Up your spare change program!"

  • "Did you know that only $5/$10/$15/your spare change a month can create [xyz] impact for those we serve? You can give quickly & easily here [website or Harness fundraising link]."

  • "Did you know the BEST way to ensure we can continue to provide [xyz] programs to [xyz] we serve is to support us through a small monthly donation? By being willing to give up the price of a cup of coffee or a monthly movie night out, you can help us [xyz]..."

LAUNCH EXAMPLES

ROUND-UPS

MONTHLY

SPECIAL EVENT CAMPAIGN

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