Merge Tags Personalize your message for each recipient by customizing the message to each individual with things like their Name, Last Donation Amount, Last Donation Time, etc....
General Purpose Merge Tags
BASIC Merge Tags
Use [first_name] to add the recipient's First Name
Use [last_name] to add the recipient's Last Name
Use [organization_name] to add your Organization's Name
ADVANCED Merge Tags
[last_donation_amount] to add the Amount of Last Donation
[last_donation_time] to add the Date/Time of Last Donation
WHY you should use Merge Tags?
Using Merge Tags allows you to send text message announcements to multiple individuals while still keeping a "personal" feel by adding the supporters name!
For example, if you had two supporters, Matt & Jordan, you could send a message with "Hi [first_name], thanks for supporting our cause". This would automatically fill in the first name for each individual when they receive the message (i.e. "Thanks Matt....)